The Power of Social Networking for Women Study

Below are the key findings from a She’s Connected Research Report – The Power of Social Networking for Women Study, and while it is an American report, the results are a great indicator for Australian trends.

  • Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future.
  • The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age.
  • They are highly educated, with 23% of respondents having a Masters, PHD, or other advanced degree (vs. 8% nationally).
  • Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work.
  • They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks.
  • The top 5 reasons they belong to Social Networks are:
  1. Network professionally
  2. Stay up-to-date with friends
  3. Stay up-to-date with groups they belong to
  4. Promote their business
  5. Research products or services
  • They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week.
  • They are highly engaged and comfortable with the technology. The most popular activities are:
  1. Viewing video
  2. Reading blogs
  3. Posting photos
  4. Writing in blogs
  5. Posting comments
  • They have a lot of connections/friends with 83% reporting they have 50 or more connections or friends.
  • They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start.
  • Safeguarding personal privacy is the number one concern for women using Social Networks.

 To download the full report visit the She’s Connected website