Stats from the States

The crew from Mad Mariner have released stats for the US marine industry, you can view them here!

The Mad Mariner Poll queried 400 boat owners – 200 men and 200 women – on a broad range of topics, including gender issues, fuel prices, education and safety practices.

The 30-question poll was conducted for Mad Mariner in June by Mountain West Research Center, an Idaho-based polling firm, using secure surveys delivered and completed online. The margin of error was plus or minus five percentage points.

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The Power of Social Networking for Women Study

Below are the key findings from a She’s Connected Research Report – The Power of Social Networking for Women Study, and while it is an American report, the results are a great indicator for Australian trends.

  • Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future.
  • The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age.
  • They are highly educated, with 23% of respondents having a Masters, PHD, or other advanced degree (vs. 8% nationally).
  • Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work.
  • They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks.
  • The top 5 reasons they belong to Social Networks are:
  1. Network professionally
  2. Stay up-to-date with friends
  3. Stay up-to-date with groups they belong to
  4. Promote their business
  5. Research products or services
  • They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week.
  • They are highly engaged and comfortable with the technology. The most popular activities are:
  1. Viewing video
  2. Reading blogs
  3. Posting photos
  4. Writing in blogs
  5. Posting comments
  • They have a lot of connections/friends with 83% reporting they have 50 or more connections or friends.
  • They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start.
  • Safeguarding personal privacy is the number one concern for women using Social Networks.

 To download the full report visit the She’s Connected website

Women Increasingly Unhappy and Struggle to Juggle

In new research to be published on Monday, Pocock and co-authors Natalie Skinner and Reina Ichii find that despite average work hours falling slightly in the past year (from 38.2 to 37.1 hours a week), most likely because of the economic downturn, work-life balance for many remains elusive. For women, particularly those working full time, it has worsened.

The Australian Work and Life Index 2009 surveys 2700 workers: men, women, full time, part time, rich, poor, young and old. In its third year, the research begins to find patterns in what Pocock prefers to describe as “work-life interference”.

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