The Power of Social Networking for Women Study

Below are the key findings from a She’s Connected Research Report – The Power of Social Networking for Women Study, and while it is an American report, the results are a great indicator for Australian trends.

  • Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future.
  • The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age.
  • They are highly educated, with 23% of respondents having a Masters, PHD, or other advanced degree (vs. 8% nationally).
  • Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work.
  • They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks.
  • The top 5 reasons they belong to Social Networks are:
  1. Network professionally
  2. Stay up-to-date with friends
  3. Stay up-to-date with groups they belong to
  4. Promote their business
  5. Research products or services
  • They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week.
  • They are highly engaged and comfortable with the technology. The most popular activities are:
  1. Viewing video
  2. Reading blogs
  3. Posting photos
  4. Writing in blogs
  5. Posting comments
  • They have a lot of connections/friends with 83% reporting they have 50 or more connections or friends.
  • They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start.
  • Safeguarding personal privacy is the number one concern for women using Social Networks.

 To download the full report visit the She’s Connected website

Catching up with Dawn Riley and America True

America True was the first and last truly coed challenger for the America’s Cup of yachting, in 2000. Now it is a San Francisco foundation for community sailing programs. America True operates out of a waterfront trailer with a couch where founder, Dawn Riley, 45, sometimes sleeps.

The San Francisco Chronicle catches up with sailing legend Dawn Riley.

Read the interview

School Children Writing About The Sea

Kids really do say the darndest things ……..

(word of caution, naughty words come out of the mouths of babes – It doesn’t really count though … right?)

  • This is a picture of an octopus.  It has eight testicles. (Kelly age 6) 
  • Oysters’ balls are called pearls. (James age 6) 
  • If you are surrounded by sea you are an Island.  If you don’t have sea all round you, you are incontinent. ( Wayne age 7) 
  • Sharks are ugly and mean, and have big teeth, just like Emily Richardson.  She’s not my friend no more. (Kylie age 6)
  • A dolphin breathes through an arsehole on the top of its head. (Billy age 8) 
  • My dad goes out in his boat, and comes back with crabs.  (Emily Burniston age 5) 
  • When ships had sails, they used to use the trade winds to cross the ocean.  Sometimes, when the wind didn’t blow, the sailors would whistle to make the wind come.  My brother said they would be better off eating beans. (William age 7)
  • I like mermaids. They are beautiful, and I like their shiny tails. .How do mermaids get pregnant? (Helen age 6) 
  • Some fish are dangerous.  Jellyfish can sting.  Electric eels can give you a shock.  They have to live in caves under the sea where I think they have to plug themselves into chargers. (Christopher age 7) 
  • When you go swimming in the sea, it is very cold, and it makes my willy small. (Kevin age 6) 
  • Divers have to be safe when they go under the water.  Two divers can’t go down alone, so they have to go down on each other. (Becky age 8) 
  • On holiday my Mum went water skiing.  She fell off when she was going very fast.  She says she won’t do it again because water shot up her fanny (Julie age 7) 

Ahhh kids – if you have any funny tales from the little water munchkins – send them in!

Lauren

What’s it all about?

Picture me standing on a soap box in the middle of a busy marina as you read this post (would be entertaining admit it) and so begins “What’s it all about?”

I have been socially involved in the marine industry for around ten years as a boat owner, consumer and avid supporter of boating waterways, over the last 4 years I have become more interested in joining the industry on a professional level. Through my research I have found some alarming trends and I decided it was time to get involved in turning them around.

The Australian marine industry is worth roughly $2.4 billion per year to our economy and of the total workforce, only 2% (approximately) of people working in the marine industry are women, and apart from several schools advertising sailing training for women, basic mentions on industry websites and the AMC, there is little genuine information, guidance, training or resources that specifically assist women to enter this non-traditional industry.

My primary business is Web Development and Digital Marketing, we (fabulous husband and I) decided to combine this and our passion for boating to develop a marine retail site that will launch later this year (a project which we have been jointly working on for the past 4 years) and it was through this window into the industry that I becameaware of the lack of support and information available to women.

Not only is the marine industry close to my heart, so too is my strong belief in women’s rights, opportunities and abilities to succeed in non-traditional industries. So my ambition is to develop a marine industry specific web site, targeted to women and the opportunities that are available to them within this sector, including education, boating, entertainment, cuisine, career, sport, life, family, business and more.

With the present economic outlook, up skilling will be on the rise and cross industry career research will be undertaken by women who have been made redundant or “let go” in their traditional roles. Creating this portal will assist women in Australia to realise that a broader range of options are open to them and that opportunities exist outside traditional industries, enabling them to transfer their specific qualifications, skills, talent and knowledge, into the marine sector. 

So watch this space and feel free to email, comment, tweet, post, phone, write or whatever tickles your fancy to get the message across – I want to get to know all the amazing women out there who love the marine industry as much as I do and want to start taking positive steps to increasing our presence in, around and on the water!

Lauren

Women Increasingly Unhappy and Struggle to Juggle

In new research to be published on Monday, Pocock and co-authors Natalie Skinner and Reina Ichii find that despite average work hours falling slightly in the past year (from 38.2 to 37.1 hours a week), most likely because of the economic downturn, work-life balance for many remains elusive. For women, particularly those working full time, it has worsened.

The Australian Work and Life Index 2009 surveys 2700 workers: men, women, full time, part time, rich, poor, young and old. In its third year, the research begins to find patterns in what Pocock prefers to describe as “work-life interference”.

Read more